In this IBM Design Thinking workshop, we explored the design on environment-friendly and sustainable Christmas gifts.
Exploring Big Ideas
We generated Big Ideas on the topics of Christmas.
- Invite lonely people to a Christmas dinner
- Help refugees that feel lonely at Christmas
- Help kids eating healthier at Christmas
- Creating a great Christmas for people in urban Stockholm
- Make urban people interested in local nature, in and around Stockholm
- Hire a Santa for Christmas
- Where is Santa?
Shopping and Business
- Finding presents for kids
- Help kids wish for environment-friendly and sustainable Christmas presents
- Christmas trees are not environmentally friendly. How can we solve this?
- Help parents find second hand Christmas gifts
- Help travelers at ‘skip stations’ to get to work
- Better flow in the subway
- Christmas travel guides
- Alternate transportation. Rentals, bus, or helicopter
- Simplify check-in and security at Christmas airports
We voted on the Big Idea of challenges with environmental sustainable Christmas gifts.
We generated a Stakeholder Map from the Big Idea.
- Want toys to not break
- Want to give presents at reasonable prices
- Influence the kids on what’s on the wish list
- Different parents promote different Christmas gifts based on history and norms
- Want the kids to be happy
- Ability for reflection on alternatives and values on Christmas gifts
- Want many presents
- Pressure from others kids
- Kids with an ‘environmental budget’ for Christmas gifts
- Kids channel on public tv
- School and teachers
Shopping and business
- Store owners and managers
- Logistics managers
- Toy producers
- Local producers
- Service provides
Secondhand and Government
We voted for building empathy for a Sabina the mum and Mackan the Youtub’er.
Empathy Map for Sabina the Mum
The workshop attendees discussed what level of insights and interest the Sabina might have on environmental topics. We found two possible stating states. Sabina is unaware of the impact of a sustainable lifestyle and environmental conditions. Sabina may also start with an understanding, but is challenged to find information that enables her to choose the right products and priotiies.
An Empathy map structures what Sabina ‘Say’, ‘Feels’, ‘Thinks’ and ‘Does’.
Sabina THINGS that she is struggling with the question of how much responsibility she should take on the topic. Maybe iy´ts just easier to ignite it. Her kids have many wishes for toys and high-tech electronics. She looks for energy consumption levels, origin of production. She looks for reusable, second-hand gifts. Sabina thinks that she want to make he kids happy.
She FEELS a bit stressed about the topic. She needs more information. But she is struggling with time.
She SAYS that the family will have a ‘Green Christmas’ this year and that Organic is important for a sustainable lifestyle. She also talk to the kids about their wish lists. “You already have 5 of those! Do you really need one more?”. She asks the kids for a more eco-firendly wish-list.
She searches the web for Christmas presents. She discusses the topic with her friends on Facebook. She looks for products on the net that has energy declarations.
Empathy Map for Mackan the Influencer
We ended the workshop by calling out the needs of Sabina and Mackan.
Join our next IBM Design Thinking workshop
Attend one of the IBM Design Thinking workshops at Goto 10 in Stockholm.