Sustainability Personas

Evolution of the Sustainability Officer Role

The role of the sustainability officer has significantly changed over the last few years. Looking 20+ years back, the sustainability officer was funding and overseeing profile corporate projects on sustainability and social responsibilities.

Over last years the role has evolved, significantly, at wildfire pace. The sustainability officer has become strategic to the corporate, to the corporate value, being externally exposed though transparency to corporate sustainability strategies, objectives and disclosed key results.

This article is overviewing recent design research on the sustainability officer / manager persona for IBM AI Applications sustainability offering.

Sustainability Organisation

The sustainability officer is leading a corporate function with an inner core team of up to 10 team members.

Team members are

  • Manager of sustainability
  • Data analysts
  • Experts in reporting
  • Experts in environmental, social and governance topics
  • Experts in industry specific sustainability topics

The team is supported by other corporate functions, increasing the extended team to 10s to 100s of contributors

  • Finance and Marketing
  • Data and IT
  • Technology and Engineering
  • Risk, Safety and Compliance
  • Procurement and Distribution
  • Operations

Organisational Maturity

Corporations are currently at a range of maturity levels.

Some organisations are in a Compliance stage, reporting on mandatory regulations using manually collected data, often challenged by data at scale and low quality.

Most other organisations are in an Optimisation stage, with a defined sustainability strategy and started taking optimising actions by defining goals, monitoring targets, running conservation projects and acting on KPIs based on data analytic insights.

Some organisations has transitioned into a Innovation stage, with investments in product and service innovation for a sustainable business transformation.

The Sustainability Officer

Sustainability Personas

Kristina, the Sustainability Officer.


The sustainability officer is responsible for

  • Leading the sustainability mission and team
  • Translating the corporate business strategy to a sustainability strategy
  • Establishing principles and goals implementing the sustainability strategy
  • Gathering, defining and implementing sustainability best practices
  • Reporting on sustainability KPIs monthly to executive boards
  • Reporting though mandatory sustainability disclosures
  • Reporting on broad areas of company, environmental, conservation, innovation, people and society goals
  • Reporting to investors, analysts and sustainability rating agencies
  • Engaging other supporting corporate functions
  • Engaging operations on sustainability projects


The sustainability officer is performing the following tasks

  • Managing day-to-day sustainability operations
  • Educate board of directors on sustainability
  • Work with internal business stakeholders
  • Work with investor relations team and investors.
  • Build skills, engagement and momentum in the organization
  • Facilitate strategy meetings, target setting and LOB conversations
  • Facilitate corporate sustainability improvement programs
  • Perform data collection, processing and analytics
  • Assemble sustainability KPIs for disclosures
  • Ensure audits on sustainability disclosures
  • Keeping tabs on sustainability issues
  • Perform risk scenario analysis


The sustainability officer is experiencing the following pain-points

  • Scale of data and data quality. Often up to 2000+ metrics and associated data sources.
  • Lots and lots of reporting. Often 20+ assessments and frameworks
  • Frequency of changing regulations and standards
  • Manual data collection across corporate, supply chain, service providers
  • Lag of data availability for steering and reporting
  • Accessibility to data in (some) global regions
  • Difficulties to trace scope 3 back with chain of uppliers
  • Data quality controls to avoid audit failures
  • Sustainability auditing as strong as financial auditing
  • Ownership and monitoring of improvement programs
  • Understand the investor scoring KPIs
  • Ability to backcast and forecast KPIs