Empathy Map

The workshop attendees discussed what level of insights and interest Sabina might have on environmental topics. We found two possible stating states. Sabina is unaware of the impact of a sustainable lifestyle and environmental conditions. Sabina may also start with an understanding, but is challenged to find information that enables her to choose the right products and priorities.

An Empathy map structures what Sabina ‘Say’, ‘Feels’, ‘Thinks’ and ‘Does’.

Sabina THINGS that she is struggling with the question of how much responsibility she should take on the topic. Maybe it’s just easier to ignite it. Her kids have many wishes for toys and high-tech electronics. She looks for energy consumption levels, the origin of production. She looks for reusable, second-hand gifts. Sabina thinks that she wants to make the kids happy.

She FEELS a bit stressed about the topic. She needs more information. But she is struggling with time.

She SAYS that the family will have a ‘Green Christmas’ this year and that Organic is important for a sustainable lifestyle. She also talks to the kids about their wish lists. “You already have 5 of those! Do you really need one more?”. She asks the kids for a more eco-friendly wish list.

She searches the web for Christmas presents. She discusses the topic with her friends on Facebook. She looks for products on the net that has energy declarations.